John B. Foreman

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Shopping Precinct Preview

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PREVIEW: Shopping Precinct

The following is a selection from Page 15 of this 23 Page e-book which also contains selected drawings.

A Tenant’s use of Shopping Precincts with multi Retail Floors; more than any other retail environment, and particularly within a City Centre Mall, a multi level floor configuration for a tenant can be either a benefit or a burden. The benefits are obvious to the Developer but the Designer must ask the question “what are the benefits to the Tenant” when conceived over more than three, maybe four floors with shopper parking adjacent to each.

Even in a configuration that provides maximum traffic flows past each door and maximum visual access to their branding, how does that rate as an advantage. Have the designers considered how they will get and receive their goods and dispose of their waste. How does a City Centre Mall Retailer operate in this environment; and how much or how little benefit does he obtain from the space. As designers we must always consider provide solutions that remove the ‘sweating the small stuff’ syndrome from his business equation so that he can trade without considering it.

Retailers benefit from and pay higher rent for tenancies that are readily serviced by well planned pedestrian traffic flows. Further in this book you will learn how they benefit from floor levels and balcony frontages that are designed to enable good visual access and sight lines to their store, particularly within multi level City Centre Atriums. They benefit from well planned tenancy mixing and being within the right retail category. They benefit from their category adjacency with a suitable major tenant or supermarket. All these factors are only possible within a Shopping Precinct if the multi floor design allows for how in this case a City Centre Mall retail tenant operates. 

The burdens of a multi level Shopping Precinct are best described by the following experience.

I have reviewed Shopping Precinct concept designs that do not allow for the size of incoming packages or how they are stored in the acceptance areas before relocation to the physical store. How they are often transferred often through the retail zones during open hours with no consideration for shoppers, into lifts that are not only too small for any more than one trader but also not designed for wheeled incoming goods trolleys to upper/lower floors.

A problem that is also repeated with outgoing goods, once the stock is uploaded to the store, the empty packaging often not collapsed, is required to be removed from the retail areas to the transfer areas at the bottom of the lifts where often there is no baler or bag press compaction facility provided, another negative to distress ones shoppers. This problem can be a major issue with food and beverage retailer’s outgoing waste, which rely upon electrical exhausted closed compactors for the elimination of odorous loose matter. Imagine a shopper’s reaction to this if the waste is discharged into the basement car parks, will they return? Discharged waste should never be designated to occur within a public car park inside or outside.

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© 2008 John B Foreman, Auckland, New Zealand